Vitaminwater Launch

National sampling activation for the product launch.

For the launch of vitaminwater, a national sampling campaign was implemented that combined reach, first contact, and brand presence within the everyday environments of the target audience. The activation was designed as a mobile sampling system that can be installed quickly and operated reliably at high-traffic locations. The focus was on efficient logistics, scalable processes, and consistent execution across multiple locations.

The campaign was specifically designed for the product launch to generate as many first contacts as possible in a short time and to anchor the new product in the everyday life of the target audience.

Project scope:

National sampling campaign for the product launch
Deployments at high-traffic locations
Focus on awareness and trial interactions
Planning for high contact volumes per activation day

The infrastructure was designed for flexible deployment in public spaces. Fast installation times and high mobility were central to the planning.

Sampling setup:

Branded mobile sampling trolleys
Compact infrastructure for urban environments
Clear visibility within pedestrian traffic
Reusable setup for multiple locations

Promoters were strategically deployed as mobile brand ambassadors to generate attention and actively encourage first contact.

Promoter concept:

Active engagement in public spaces
Low-barrier product distribution
Integration of product messages into the interaction
Focus on awareness and first contact

Precise planning of product logistics was essential for the reliable execution of the campaign.

Logistics setup:

Planning and coordination of the sampling activations
Storage and transport of the products
Supply of locations throughout the campaign
Coordination of activations across multiple cities

The campaign was designed so that its infrastructure and processes can also be used for future activations.

Scalable setup:

Standardized workflows for repeated deployments
Modular structure for future campaigns
Adaptable to different locations and events
Foundation for further sampling activations

The launch campaign demonstrates how sampling can be used as scalable infrastructure for product introductions. Through mobile setups, structured logistics, and standardized processes, an activation was created that can be flexibly deployed across different locations. At the same time, the direct first contact enables an immediate product experience within the everyday environments of the target audience. The modular approach provides the foundation for future campaigns and repeated deployments. In this way, a product launch becomes a long-term activation model.