CoffeeB Bubble-Tent 2026

Walk-through CoffeeB Experience World for Events and Roadshows

For CoffeeB, a mobile brand activation featuring a walk-in XXL installation was created. The centerpiece of the concept was a bubble tent that spatially interpreted the Coffee Ball and allowed visitors to immerse themselves directly in the brand world. The installation was designed as an eye-catching experiential space for events and promotional locations. The implementation included concept development, production, as well as on-site setup and dismantling.

The initial idea was to make the Coffee Ball experienceable as a walk-in brand world. For this purpose, a bubble tent was developed that spatially interprets the product’s distinctive shape and serves as the central experiential area. From the very beginning of the concept phase, the focus was placed on impact, recognizability, and physical brand staging.

Development & Implementation:

Development of a walk-in spatial concept
Staging of the Coffee Ball in XXL format
Integration of branding and presentation areas
Planning for use at events and activations
Implementation of the construction and interior build-out

The final installation combines brand presence, architecture, and visitor experience in a unique event format.

The installation was realized as a fully walk-in brand world and produced for use at events and activations.

Production:

Construction and implementation of the bubble tent
Interior build-out of the walk-in installation
Integration of branding and presentation elements
3×3 m back wall showcasing the entire CoffeeB product range, featuring custom cut-outs and LED spots for each variety
Integration of a TV for the playback of advertising and brand content
Custom presentation furniture for showcasing the CoffeeB machines
Integration of recycling stations for cups and general waste

The interior build-out was specifically tailored to the spatial staging of the Coffee Ball and implemented as a standalone brand experience setup.

The installation was designed for use at various event and promotion locations and deployed at high-frequency venues.

Tour Setup:

Deployment at various SlowUp events in Switzerland
Activation at the Grand Prix Bern
Deployment at Zurich Main Station
Use at high-frequency locations and event areas
Coordination of the entire on-site event logistics

Transport & Setup:

Use of trucks and vans with trailers
Transport of the complete installation and infrastructure
Organization of setup and dismantling
Coordination of deliveries and on-site event operations

The installation was developed as a walk-in brand world designed to attract attention and make the world of CoffeeB physically experienceable.

Experience Setup:

Walk-in Coffee Ball as the central eyecatcher
Presentation of CoffeeB machines and coffee varieties
Coffee tasting directly on site
Interactive wheel of fortune for visitor engagement
Integration of brand and video content within the interior space
Open spatial concept for visitor interaction and product experience

The activation was designed to allow visitors to immerse themselves directly in the world of CoffeeB and experience the products on site.

The activation was deployed at various event and promotion locations with differing requirements. The focus was placed on efficient operations in public spaces as well as strong visibility in high-frequency environments.

Operations & Organization:

Deployment at SlowUp events, the Grand Prix Bern, and Zurich Main Station
Planning for high-frequency event and public spaces
Repeated use of the installation at various locations
Structured processes for transport, setup, and event operations
Integration of the brand world into existing event environments

MAKING OF

FINISHED PRODUCT

The activation demonstrates how brand worlds can be made directly tangible through spatial staging. With the walk-in Coffee Ball, an eye-catching event format was created that combines product presentation, visitor interaction, and brand presence. Through repeated use at high-frequency locations, CoffeeB established a visible presence in public spaces and was presented as an experiential brand.