TENZ x Openair Frauenfeld 2025

Scalable festival activation with a focus on operations and data.

For TENZ, a modular experience space was implemented at Openair Frauenfeld, combining high visitor capacity, fast setup and dismantling times, and stable live operations. The project included concept development, prototyping, production, logistics, and on-site technical operations.

The activation was designed as an integrated system — with a focus on infrastructure, visitor flow, data capture, and reusability.

Before the festival, the entire area was assembled and tested at full scale. This allowed workflows to be optimized, risks to be reduced, and on-site installation to be significantly accelerated.

Results of the prototyping phase:

Assembly plans and workflow diagrams for all modules
Setup, operation, and dismantling checklists
Simplified assembly steps and reduced sources of error
Validated visitor flow and production processes
Modular structure for transport, storage, and reuse

The experience area combined food production, gamification, and content creation into an integrated setup with clearly defined workflows.

Show kitchen & food production:

Visible production line with a focus on throughput and transparency
Mise-en-place setup for festival operations
Optimized production processes
Allergen labeling
Combination of production and show elements

Gamification & content modules:

Technical activations for interaction and content generation
Chili Challenge with Scoville levels and time tracking
Photo point for content creation
Karaoke box with tablet-based song selection
Live ticker for external communication
Consent process for UGC usage

DJ booth & audio:

Dedicated dance floor with defined volume levels
Time-slot planning for local DJs
Compliance with festival sound regulations

The area was planned as a guided visitor journey to minimize waiting times and ensure safety.

Crowd management::

Floor markings for clear visitor routing
Separate entrances and exits
Defined waiting areas
Integration of emergency exits and escape routes

Power supply & technical operations:

Redundant power circuits
Cable ramps for safe pathways
Technical team responsible for power, lighting, sound, and hardware

The core elements were produced in our own workshop and transported using a flight case system. This optimized handling and reusability.

Event operations::

Setup the day before, including organizer approval
Role-based crew organization and shift planning
Coordination regarding safety, hygiene, and fire protection
Backup equipment and a defined troubleshooting process
Dismantling in under 3 hours thanks to modular logistics

A central objective was the direct generation of qualified contacts on-site.

Data capture::

QR code entry into a responsive form
Consent management in accordance with Swiss data protection regulations
Offline fallback in case of network fluctuations
Automatic synchronization

CRM handover:

Structured data export
Activity tagging
Transfer to the CRM for further processing

Alongside the live event operations, a structured content setup was implemented to maximize reach during and after the festival.

Content setup::

Moderation guidelines and giveaway mechanics
Posting templates for artists
Content usage rights and approvals
On-site production of reels, stories, and recap content

This activation demonstrates how festival spaces can be designed and implemented as scalable system solutions. Through consistent prototyping, modular construction, and clearly defined operational processes, an infrastructure was created that functions reliably even with high visitor volumes. At the same time, content production, visitor interaction, and data capture were integrated into a single setup. The structured approach simplifies future deployments and enables efficient further development of the concept. The result is an activation that not only delivers impact in the moment but remains reusable in the long term.