Polarzauber Zürich

From the workshop to the digital platform: Polarzauber Zurich

For Polarzauber at Zurich Main Station, we delivered a full-scale project — from physical construction to digital infrastructure. More than 160,000 visitors per day experience one of the largest indoor Christmas markets in Europe — entirely built in our workshop and seamlessly connected through integrated digital systems.

For Polarzauber at Zurich Main Station, an entire indoor Christmas market had to be built from the ground up — from the very first wooden board to the final string of lights. Everything had to function seamlessly inside the station hall, with over 160,000 visitors passing through daily.

From our workshop:

Market huts for all exhibitors
Baba Noel Bar
Fondue Express
Pixel Tunnel construction
Modular setup for flexible booth configurations
In-house production of all wooden structures

An interactive light experience for children and families had to be constructed and brought to life with a compelling story. The tunnel needed to be stable, safe, and designed to handle high visitor volumes.

Our solution:

Physical construction and technical integration
Tunnel structure built in our own workshop
Story concept “The Lost Wish Lists” featuring Bori the Polar Bear
Light, sound, and motion elements
Interactive experience for children
Ticket booking system for time-slot management

With high visitor frequency, entry times for the Pixel Tunnel had to be managed without causing long queues or overcrowding.

Our booking system:

Development of a fully customized booking system
Online payments via Stripe and TWINT
Automatic wallet integration for Apple Wallet and Google Wallet
Mobile POS system for on-site promoters
Real-time slot management
Direct sale of available time slots

Information, programming, and announcements had to be communicated across the entire Christmas market in real time.

Our solution:

Implementation of a centrally controlled display system
Digital signage screens distributed throughout the entire market
Centralized control via a content management system
Real-time updates for program changes
Special promotions and announcements published within seconds
Dynamic communication without the need to replace printed posters

Visitors and exhibitors needed a central platform for information, orientation, and communication. The website had to be developed entirely in-house.

Our website & hall map:

Development of a comprehensive event platform
Event calendar for all shows and concerts
Exhibitor directory with booth overview
Interactive hall map for easy orientation
Website fully developed in-house
Custom-built map and navigation system

Exhibitors had to be centrally managed, informed, and integrated into processes — from preparation through to billing.

Our communication platform:

Secure digital area for booth operators
Dedicated login area for exhibitors
Newsletter system for direct communication
Platform for revenue reporting
Centralized document management
Digital exchange of documents and data

Exhibitors wanted to interact with visitors, generate leads, and build connections in a playful way.

Our service:

Development of interactive prize games
Digital competitions directly at the booths
On-site participation without paperwork
Contact data capture for exhibitors
Measurable participation rates
Qualified leads for booth operators

Polarzauber Zurich demonstrates how physical construction and digital infrastructure seamlessly interact. From the market huts built in our workshop to the Pixel Tunnel and the fully integrated digital network — everything delivered from a single source.
With over 160,000 visitors per day, guests experience a smooth-running event where traditional Christmas market atmosphere meets modern technology. The result is one of the largest indoor Christmas markets in Europe, powered by well-designed logistics and a strong digital backbone.