Beverage Container
Container café as a modular, urban meeting point with a strong brand presence.
Interactive Brand Activation with a Gamified Vending Machine
For FOCUSWATER, we developed a fully custom interactive brand activation platform that combines product dispensing, digital gaming, and experiential marketing in a single system. Designed for festivals, large-scale events, and promotional campaigns, the installation transforms a traditional vending machine into an engaging brand experience. Visitors interact with the brand through an interactive game and, depending on the outcome, instantly receive a chilled bottle of FOCUSWATER or a digital reward. The entire solution operates fully autonomously – from gameplay to automated product dispensing.
A conventional beverage cooler was transformed into an interactive brand experience. Visitors play a short game on a large-format outdoor touchscreen and, depending on their score, instantly receive a chilled bottle of FOCUSWATER or a digital prize.
The objective was to create an installation that captures attention, encourages participation, and communicates the brand message through an engaging and memorable experience.
Key features:
- Development of a unique branded experience
- Combination of gamification and physical product dispensing
- High visual impact through an oversized bottle design
- Fully autonomous operation without on-site staff
- High visitor engagement and participation rates
Every mechanical component was purpose-built for this project. At the heart of the system is a custom-engineered dispensing mechanism that reliably separates and delivers individual bottles with precision. The entire control system, including both hardware and software, was developed specifically for this installation.
The system combines:
- Custom-developed bottle dispensing mechanism
- Fill level monitoring sensors
- Raspberry Pi and microcontroller-based control system
- Rugged outdoor touchscreen
- Integrated industrial PC
- Remote management and software updates
- SIM-based internet connectivity
All components are seamlessly integrated into a fully autonomous event platform designed for reliable operation in demanding live environments.
Alongside the hardware, a custom web application was developed to manage the entire user experience. Multiple mini games can be deployed, customized, and updated at any time through a dedicated backend.
After each game, the software instantly determines whether the player has won and directly controls the automated product dispensing process.
Additional features:
- Interchangeable mini games
- Customizable winning logic
- QR code generation
- Custom landing pages
- Data collection
- Remote configuration
- Live monitoring
- Analytics and reporting
The installation was specifically designed for use at festivals, trade shows, and promotional events. Every component was engineered for efficient transportation, quick setup, and reliable continuous operation under demanding event conditions.
Key priorities included:
- Robust construction
- Easy refilling
- High operational reliability
- Fast installation
- Modular maintenance
- Reusability across different campaigns
The platform was designed to be fully adaptable and is not limited to FOCUSWATER. Branding, software, game mechanics, and content can be customized at any time, allowing the same system to be used for a wide range of brand activation campaigns.
Potential Applications:
- Beverage brands
- Automotive manufacturers
- Banks
- Insurance companies
- Universities
- Shopping centers
- Festivals
- Roadshows
- Product launches
MAKING OF
FINISHED PRODUCT
The result is far more than a vending machine. This project combines mechanical engineering, software development, user experience, and event logistics into a single mobile brand activation platform. It captures attention, increases brand engagement, and delivers a seamless digital experience—from the first interaction to the automated product dispensing.
